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Full Stack Creative
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Добавлен 15 фев 2017
Are you a musician, film maker, writer, graphic designer... CREATOR looking to up your game 1000%?
Want to enhance your creativity and even build a business around it?
Full Stack Creative is an educational resource for artists who don't limit themselves to one medium. Sponsored by Indepreneur.io, FSC provides Documentaries, Gear Reviews, Tutorials, and Podcasts for the creator who "does it all".
Indepreneur is the fastest growing online community for independent musicians looking to build a business with their music career. It's a resource and a network you can use to learn how to market your music, connect with other creatives, and get the right strategies to build and monetize your fan base. With thousands of students, graduates, and clients in every genre imaginable, we've become one of the world's most trusted voices sharing the best of what works in music marketing.
Learn more at indepreneur.io
Want to enhance your creativity and even build a business around it?
Full Stack Creative is an educational resource for artists who don't limit themselves to one medium. Sponsored by Indepreneur.io, FSC provides Documentaries, Gear Reviews, Tutorials, and Podcasts for the creator who "does it all".
Indepreneur is the fastest growing online community for independent musicians looking to build a business with their music career. It's a resource and a network you can use to learn how to market your music, connect with other creatives, and get the right strategies to build and monetize your fan base. With thousands of students, graduates, and clients in every genre imaginable, we've become one of the world's most trusted voices sharing the best of what works in music marketing.
Learn more at indepreneur.io
What's Working Now With Paid Social in Music Marketing
SHOWNOTES: indepreneur.io/episode336
Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...
In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!
If you've ever felt lost trying to navigate the current best practices when it comes to ...
Strategies for running successful paid advertising campaigns for your music can feel like a rollercoaster of changing best practices. It's hard for artists to keep up with what's working today...
In this episode of Creative Juice, Jack is joined by IndieX Agency Strategist Ande Hunter for a tactical episode to teach you what's working today for our clients in their paid social ad campaigns! Swipe our current standard practices for Spotify growth campaigns, tour marketing, ad testing, how to target your fans effectively, and how we use retargeting for the most impact!
If you've ever felt lost trying to navigate the current best practices when it comes to ...
Просмотров: 133
Видео
Making The Most of Your Products
Просмотров 29316 часов назад
SHOWNOTES: indepreneur.io/episode335 Want to maximize the potential of your merch store sales? Even a small set of products can go a long way... In this episode of Creative Juice, Jack and Circa dive deep into strategies artists can use to make the most of their merch to boost your online sales! Learn how to use vinyl and CD variants, as well as limited runs, to drive sales, catch the attention...
Leveraging Trendjacking In Music Marketing
Просмотров 48814 дней назад
SHOWNOTES: indepreneur.io/episode334 Musicians often ask how to capitalize on trends in their marketing without coming off as gross, insincere, or opportunistic. But the process of trendjacking for artists is subtle... In this episode of Creative Juice, Jack and Circa explore how and when artists can tap into current trends and news to enhance their music marketing! Learn what musicians can tak...
How To Promote Gated Content To Your Fans
Просмотров 47921 день назад
Gated content can be a powerful way to turn fans into subscribers and customers, but most artists quickly realize it's not as easy as picking out a type of content and striking up a Patreon membership... In this episode of Creative Juice, Jack and Circa dive into how to market gated content effectively and how to decide what's right for your music business and fans! Learn the mistakes artists m...
Using Your Music Releases As Launchpads
Просмотров 81528 дней назад
Even in the current singles landscape of music, album launches are viewed as a big opportunity to grow your audience and your business. There's another opportunity with album launches that many artists miss... In this episode of Creative Juice, join Jack and Circa as they discuss how to use music releases like EP and album drops as launchpads for your future marketing initiatives! Learn how lau...
Picking Marketing Channels As An Artist
Просмотров 838Месяц назад
Are you wondering where to focus your marketing efforts for your next single release, album launch, tour, or merch drop? There are a ton of channels that you could use to reach your fans. Which will serve you best in your music career? In this episode of Creative Juice, Jack and Circa break down a step-by-step process to help you pick the best marketing channels for your next offer- no matter w...
Reading Music Industry Contracts (Sync Licensing)
Просмотров 293Месяц назад
Reading Music Industry Contracts (Sync Licensing)
How One Song Can Change Your Music Marketing
Просмотров 6 тыс.Месяц назад
How One Song Can Change Your Music Marketing
The Truth About Data And Your Music Career
Просмотров 897Месяц назад
The Truth About Data And Your Music Career
We Grew An Artist Revenue 15x To Prove It Wasn't A Fluke
Просмотров 1,2 тыс.2 месяца назад
We Grew An Artist Revenue 15x To Prove It Wasn't A Fluke
10 Music Marketing Lessons I Wish I Knew Sooner
Просмотров 1,3 тыс.2 месяца назад
10 Music Marketing Lessons I Wish I Knew Sooner
What Musicians Can Learn From Tabloids and Celebrity Gossip
Просмотров 6092 месяца назад
What Musicians Can Learn From Tabloids and Celebrity Gossip
Reverse Engineering Your Music Business Growth
Просмотров 1,4 тыс.3 месяца назад
Reverse Engineering Your Music Business Growth
Before You Release Your Next Single
Просмотров 1,9 тыс.3 месяца назад
Before You Release Your Next Single
Removing The Bottlenecks from Your Music Business
Просмотров 6303 месяца назад
Removing The Bottlenecks from Your Music Business
5 Reasons Your Music Career Has Stalled
Просмотров 7433 месяца назад
5 Reasons Your Music Career Has Stalled
The Biggest Music Marketing Opportunities For Artists in 2024
Просмотров 1,9 тыс.4 месяца назад
The Biggest Music Marketing Opportunities For Artists in 2024
How To Get All Your Fans To Sign Up For Your Email List
Просмотров 1 тыс.4 месяца назад
How To Get All Your Fans To Sign Up For Your Email List
What Your Manager Doesn't Know About Email Marketing
Просмотров 8334 месяца назад
What Your Manager Doesn't Know About Email Marketing
How To Launch An Album Profitably in 2024
Просмотров 2 тыс.4 месяца назад
How To Launch An Album Profitably in 2024
Tools and Tech to Capture and Monetize Your Fan Base
Просмотров 1,5 тыс.5 месяцев назад
Tools and Tech to Capture and Monetize Your Fan Base
When Your Music Hurts Your Marketing And How To Fix It
Просмотров 8965 месяцев назад
When Your Music Hurts Your Marketing And How To Fix It
Unlocking Merch Secrets with Seamus Menihane & Down Right Merch
Просмотров 9735 месяцев назад
Unlocking Merch Secrets with Seamus Menihane & Down Right Merch
Mythbusting and The Mindset of Successful Artists
Просмотров 1,8 тыс.6 месяцев назад
Mythbusting and The Mindset of Successful Artists
The Changing State of Music Distribution with Dame Ritter
Просмотров 6 тыс.6 месяцев назад
The Changing State of Music Distribution with Dame Ritter
Celebrating Indie Wins In The Music Biz
Просмотров 1,1 тыс.6 месяцев назад
Celebrating Indie Wins In The Music Biz
Shit like this is why people should simply not join record labels as they are simply there to rip you off and why people should focus on self - promotion besides if being a musician is what you want to do with your life you should have more than enough time to develop your career so the idea that you need record labels to help you is simply outdated at this point.
Sucks 😂 I was looking forward to this one
Super good video! It truly is made to inspire not demotivate. Well done man! I’ll be sharing this video with my students
My dad taught me that there is NO money! There is debt. Real constitutional money is gold and silver!! We cannot pay things off free and clear because the dollar is fake, Monopoly money. That’s why we have inflation, shrinking monetary values, and the fed is not governmental, it’s a family owned company created by “The Creatures from Jekyll Island!!
Lord!! Insane! “Just bend right over, and it’s gonna hurt really bad, but you are signed!”That’s what I just understood from this video!! Well explained🎉❤
Anybody work with Indie Roadmap?
Pmc you’ll still need a sub
Can I talk to Wendy? Prophetic business to build
Sweet vid
Yep you're 100% correct... integrity... and pretty much all famous musicians don't have it after they signed that contract... i knocked back a contract years ago because what I had to do to get the fame and money... I'm outta here... and while I'm not rich and famous, I do have my own pride and integrity intact... but that's me, some people aren't happy or content being just small game... but at the end of the day, even the simplest thing in life come with a price, it's just how much a price we are willing to pay... I've been a pro muso for 30 years... and to this day most of us gigging artists are still waiting up to a month to 6 weeks to get paid for that gig we did... I can obviously only speak for my country of Australia... but that's pretty much how it works here in Oz if you get a gig... it's a 4 to 6 week period to get that payment after you did the gig... any other normal job here in Australia is usually a week or 2 to get paid, but the music game is totally different, and if you kick up a storm about it, then you get a bad rep... so you put up with it, to get those paid gigs... like I said, everything comes with a price... and the higher the bar you set, the higher the price and your integrity... it is what it is...
Tangible steps of action...crazy concept lol. This is GOLD!!
at around 50:47 Wendy asks him to put a link to "Circa's video" ?? But when I click on the shownotes link it takes me to a page 'Ruh-Roh That page doesn't exist" . Can somebody / anybody please let me know who/what she is talking about ? Who is Circa? or is it Cirque? etc .. and does anyone have that link pls and thanks??
Read a piece yest how Pete Townsend saw Jimi Hendrix b4 his death & Jimi was 'broke'. Pete mentioned how crooked these music biz folks are unscrupulous, beter informed & will deff have tried to get ALL an artist's $. Happened to the Who & so many others.
Thanks man!! Great info!!
Experiment with Power Automate which is basically free from Microsoft, or I know Roboforms used to basically do the same thing. It allows you to automate tasks you would do through the menus, so you don't necessarily have to code at all to create some automation that would at least get rid of the sucky part for you.
LoL so they are just basically crooked loan sharks with a theme of - music industry. Well at least I don't feel bad now for never going after a music career despite enjoying dabbling with stuff for fun. Sounds like a whole lot of no thank you I avoided ha.
Brilliant episode!!
Well, I'm delighted I was passed over many years ago by record companies lol
Interesting topic. I usually research Google trends for "weight loss" and see celebrity gossip. I like to take interviews where they talk about how they did it and relate it to my health coaching method. It boosts my traffic
Fantastic discussion and insight
I am more interested in growing audience in email list and website growth
Great info, thank you! Does this video only apply to Tik Tok or could you do IG alongside this as well?
Check out the documentary by 30 SECONDS YO MARS called “ARTIFACT”. They cover much of this type of stuff they’ve gone thru with their label.
This is a great idea if you are a political artist. If you are not consistently political then I would steer far away from talking about anything political or newsworthy.
I really enjoy these guys content I've been following that for years. 75% of the time I agree with them. However, this video makes me start to wonder if Jack is an Android because he doesn't move very much😂
that comb over is nasty work
I agree with you that the labels and big companies have not really been profiting and they might be going to zero but they were never the music industry in the first place The music industry was always with the artists going on tours and in 2023 the top 100 tours are up 46% in profit from the previous year The labels might be going away but the thing that always been an artist on the road will always remain
Lowkey you're spitting marketing game and I'm here for it lol I'm def gonna revisit this in the near future!
anyone can create a crypto and anyone can create an NFT. it doesn't solve anything, the only people who befit from Crypto are the founders and the largest holders. its legit a scam just make ur own chain and re-create the NFT on your chain XD Just register your own IP to yourself XD Ifu on a blockchain, guess who your making wealthier, not the artist, the Large holders of the crypto. XD every crypto enthusiast is wrong, wrong, wrong, wrong, wrong, wrong, (you have to by my tunes tokens, to buy Jhonies NFT, the more people by my Tunes tokens, the more "Value' I make cause I own all the tunes tokens XD XD XD ) as soon as people don't want "Tunes tokens" anymore, your fucked. RIP the value of ur NFT XD crypto is a ponzi
Thank you! This is a video I’ve been looking for, but couldn’t find!!! What’s the best platform to use for gated content? For example, a song that will never be released publicly. What platform would I go through in order for them to download it after signing up for my email list?
THEN you make it- make the money back then they take years to pay you or "do accounting" stay indie bb
Do you guys even know of ICP Internet Computer protocol?
@yushiroske lol yes I built rooms in it on day 1
Thank you guys🙏🏾 droppin real gems!
Great advice
You had me until, “You’re better off getting a bank loan”. Hey artists, if you are reading this, no, a bank loan (if you can get even get one for $150k) is not better than a record deal for $150k
@@stangreene6663 it is on almost every possible metric how many $150k bank loans have you been a part of?
@@musicmarketinghow many $150k record deals have you been apart of? Considering first that it is extremely hard for most people to get a bank loan for $150,000, once they do get one, you owe the bank the money back. And the banks have access to every legal procedure possible to get it from you. Liens, debt collectors, property and asset collection, messes with your credit. Labels only collect the money you owe mainly through record sales. Over 95% of artists on Spotify make less than $1,000 a year from their uploaded music. LESS THAN ONE THOUSAND DOLLARS! If you were signed to a label with those numbers, a label would simply drop you and you wouldnt owe the money anymore. Now if someone took your advice to get a bank loan and had those streaming numbers, the bank would not care and they would come for every single dollar owed, PLUS INTEREST, and it would ruin your financial history and health in the process. Its horrible advice to tell the average person to get a bank loan. Most people have extreme levels of debt already. It doesnt make any logical sense. Just having money isnt the answer. You need really good music, talented people to help with marketing, creative director, and a beast of a publicist to even be able to sniff at making one dollar back in this industry. I completely understand the sentiment of what you are saying and I know its coming from a good place, but with a good attorney you can easily negotiate better terms for your record deal to avoid some of the common pitfalls that trap artists. Try that with Wells Fargo
Really enjoyed the video
This is the second comment,,,
Valuable information underrated podcast
You know what you are talking about dude,,,
But the labels have connections to put your music in the mainstream. Adding it to radios, playlists, putting you on tours, connecting you to industry professionals. Collaborating with other artists in the same label. Putting you on their page. It is IMPOSSIBLE to do this alone. Yes you could get a loan but that's not all a record label does. You are leaving a lot of this out
@@sabus1265 doggie... how many signed artists do you know? Do you really think labels do that for even 1% of the artists they sign?
@@musicmarketing 0. I just saw Fantano interview Logic and he said that a record label makes it much easier. And then I googled what a record label does. They give you an A&R to help you grow. I believe there is a sweet spot and not all deals are bad.
bro said creating music is a sub process and that made me realize how music education should actually be taught.
This is exactly why understanding contracts is crucial for artists! Excited to learn how record labels operate from Circa's perspective.
Guys.. i'm looking desperately for a link to your website/services/... 😂... please dont forget to add it, you're making it hard for us to find out more ;-)
Imagine trying to earn money making music in 2020s. It was impossilbe in late 2000s-early 2010...
@@MrBratkenSolov I agree that it is very difficult (less than 1% success rate) to earn money from the monetization of created music. However, using music as a marketing vehicle for other monetization efforts has a much higher success rate.
Love you work guys. Question - the concept "Breakout material" Keep making content until you strike this Breakout Material. Prove organic traction on two channels before spending money on content ads etc.Question being - What metric defines something as breakout? How many views / likes / comments / shares etc etc warrants something as breakout material? So helpful!
Least accurate use of the word arbitrage I have ever encountered, an arbitrage is an risk free realization of a mispricing among two or more markets. The word you are looking for was “exploitative”
@sunnohh pricing is determined by a free market of participants Pricing in one domain is skewed from the pricing in another domain - in this case subdomains of business to business lending Is arbitrage. Eat it doggie.
I can write you a script and slap it in a web page to do that email nonsense that you are spending 8 hours on.
If you do the work of inventing an intellectual entity (song, book, etc.) it IS your property. Yes, the Government should protect it from punks who have no respect for the work, and I do mean work, that people have to do, to create an interllectual work. Just because you can steal, doesn't mean you should. His opinions are those of a spoiled entitled young man. Do you ever use your real name ?
@KenTeel It's Kyle Lemaire, and yes I use it all the time. Also, this is a "laws of physics" thing, not a "bad feelings" kind of thing. You design a system irrespective of feelings. Sure, it feels great to call your ideas your property. Maybe the intention was to make everybody feel good. But in only 34 years of life (can you imagine?) I have learned that intentions are bad criteria for decision making - outcomes should be the only criteria. What is the outcome of having pretended that ideas are property? 1. Less than 1% of the capital generated by artistic works has ever made it into the hands of artists 2. Global corporations that are not led by artists hold all the negotiating power, control a crushing majority of the productive effort, and virtually control almost all of the ideas (sorry, property) that have ever been produced. Sick dude, you wanted to believe songs were like Snuggies and now we're all irreparably fucked. Great job.
@@musicmarketing Well yes, I can imagine 34 years old. I was, as usual, making music at 34 years old (as I still am.) The intellectual property thing has to do with work. That word work is conviently left out of your comments. If you work at something, that you create, it's your's regardless of whether or not it's a physical object. Just because a bunch of entitled punks want something for free, doesn't negate the work, nor the property rights, of those who labored to create an intellectual work. Your issue is with the business side of things, and who is in control. Business and property rights (intellectual) are two different things. One has to do with ownership of a work, the other has to do with gate keeping to the media and making money. You are confusing these two things. If I do the labor of creating a song, that IS my property, and is recognized by all rational people. Children who have been told that they are entitled to everything don't like this. Technology has enabled them to steal, so they rationalize, as they steal. That is what you're suggesting. Intellectual property is an advanced concept. Apes don't have it. Everything is physical in their world. They don't have money either. Money is a concept at its root also. We, as humans, recognize concepts. Intellectual property is a concept, and it is base on the work ethic. Now, I don't like the music biz, either. And, I think that shady businessmen in the music biz have abused artists. But, that doesn't negate the concept and the fairness of intellectual property rights. If making money is your only criteria, then Al Capone could be one of your heroes. Afterall, he was about making money regardless of ethics. Yes, the music business has been a crooked business without a doubt. It goes way back, even further than the payola scandals, in radio. You're right. It's a mafia. And they have had way too much control over media. Fortunately, the internet is changing all of that. Regardless of my criticisms, I do enjoy your words and your videos. Thanks for making them.
@KenTeel You have an insane, self-aggrandizing, and decidedly unacademic definition of intellectual property and property in general. Literally nobody, in the history of discussion on this subject, has ever seriously tried to propose that property is tied to work ethic. There is absolutely zero hope of this discussion benefiting either you or me, so I'm going to end it here.
@@musicmarketing Not the ethic... it's the ACTUAL WORK that generates intellectual property. Because it's a concept doesn't' negate the work, nor that it's property. Show a piece of sheet music, where you actually wrote the song that is written on it.
This video should be required viewing for all artists. There are several truths in this video. Well done.